Archives: Brand Standards

How to Use

From copy and tone, to colors and logo, your brand elements define how your brand looks, what it sounds like, and even how it “introduces” itself when someone sees it for the first time. 

Following the guidelines outlined here, you’ll ensure the First Education Federal Credit Union’s brand is properly introduced in exactly the same way, every single time. 

Let’s get out there and make a good impression!

Story

A team of good people, dedicated to doing the right thing: That’s the short and sweet version. 

The longer version begins back in 1947, when a group of Laramie County teachers founded First Education Federal Credit Union (FEFCU) right here in Cheyenne. 

Tucked away off one of the city’s busiest streets, FEFCU provides all the conveniences of a large financial institution—from checking accounts and loans, to mortgages and mobile banking—from a comfortable, easily accessible location in north Cheyenne. 

Over the years, the FEFCU team has warmly welcomed thousands of new members; 

celebrated dozens of employees for their decades of service; and proudly lived their values of financial education and financial responsibility. 

By leading with a culture of community, the FEFCU team has established something much bigger than a credit union: They’ve established themselves as a trustworthy partner who wants only the best for their members—and to teach those members how to make the best decisions with their money! 

Tagline

Where the future starts today. 

Brandmark Pattern

First Education’s brandmark pattern can be used as a texture element inside of color blocks behind photos or text. It’s usually used with a 5%-10% opacity on top of the brand’s Blue or Rust colors, as shown above.

You will need the ability to open a .ZIP file to download the pattern.

Brandmark

Similar to a watermark, First Education’s brandmark usually appears at the bottom of a design with the bottom cropped off on the edge of the design, or the edge of another color block. It can be used on top of the brand’s Off White color, layered with a 5-15% opacity on top of other brand colors, on top of a color bar, or as a design element.

You will need the ability to open a .ZIP file to download the brandmark.

Framing Elements

When using photos on the website or in a design, place a white box behind the photo or apply an outline to create a white border “frame.”

In addition to the frame or outline, we create an outline or stroke in the same size as the photo, using the primary First Education brand colors, and offset it behind the photo toward a corner of the image.

See below for examples of the white box and outline/stroke effect in action:

Icons

Icons may be used to add visual interest to designs. Below, you’ll see the existing library, focused on products, services, and communication.

If new icons are created, they should be line icons in the brand’s Blue color, designed with a line weight that matches the existing icons.

Education

Credit Card

Cash

Checking

Savings

Car

House

Woman

Man

Podcast

Building

Quote

Phone

Computer

Location

Chat

Calendar

You will need the ability to open a .ZIP file to download the icons.

Overview

Photos for First Education are lifestyle-focused, showcasing members and employees in locations around Cheyenne, Wyoming.

All photography should depict positive experiences with the credit union’s products and services, as well as show a diverse mix of ethnicities, genders, age, and body types when possible.